PPC Course

• Meaning of Pay Per Click Marketing (PPC)
• Why there is need to do PPC
• How PPC grow your business
• Google Adsense and Adwords
• Adbrite, Chitika, Amazon and other PPC programs
• Yahoo, MSN and Google PPC comparison
• Google AdWords structure
• Set-up a PPC Campaign
• Google Adword Account Structure

• Setting up a PPC Campaign
• Google Adword Account Structure
• Setting up an Ad group within campaign
• Using My Client Centre (MCC)
• CTR, CPA, CPM
• What is Impression?
• How to make an effective ad?
• What is “Cost/Conversion”?
• How to increase CTR & Conversion
• What is Tracking Code?

• What is Keyword Research and analysis?
• Researching PPC Keywords
• Importance of target keywords and audiences
• Selecting Keywords according to Geographical location
• Analysing keywords of your competitors
• Finding Keywords popularity & Global and local search Volume
• Categorizing your ad campaigns to Ad groups
• PPC Keywords tools and resources

• Create Impressive and Effective Ads and Ad groups
• Unique Title and character limits
• Measurement of Title, Description URL
• Ad that produce better ROI
• Various examples of Successfully Effective ads
• Creation of Landing pages and Destination URL’s

• What is bidding management?
• What is Quality Score in PPC?
• How Quality Score Effect your bids and rankings?
• How to Increase Position on Search?
• Bid for Ad position
• Define Bid for Each Keywords and Bid Management
• User Define bids and Google Automatic Bids
• Importance of bidding techniques
• Competitor Analysis for bidding

• What is Landing Page?
• Ads Versus Landing Page
• Important of Landing Page
• Optimize Your landing pages
• How to Increase conversion rates
• What is “Click-through-Rates” (CTRs)
• Use ‘Calls to Action’
• Cost/Conversion

• Campaign Performance Reports
• Keywords Performance Reports
• Ad group Performance Reports
• Ads Performance Reports

• Google Ad word Tool
• Keywords Spy
• Google Adword Editor

PPC courses are great for small businesses and agencies that have no dedicated employees or a limited in-house team. Agencies can use PPC training courses to train employees who specialize in other marketing channels, such as SEO, social media, and content marketing. PPC courses can also be useful for digital marketers looking to expand their expertise.

There are also a number of reasons why you might want to take a PPC course. Perhaps you’re starting a new business and want to learn how to effectively market it online. Or maybe you’re already running a business but want to brush up on your PPC skills. Whatever the reason, taking a PPC course can give you the knowledge and confidence you need to create and manage successful online campaigns.

You will learn the basics of pay-per-click advertising and how to create effective campaigns that drive results. Additionally, you will gain an understanding of how to track and optimize your campaigns for maximum ROI. The course will also cover advanced topics such as retargeting and negative keywords. By the end of the course, you will be a PPC expert!

You will learn the basics of how to create and manage a pay-per-click (PPC) campaign. This will include an overview of how to set up your account, choosing the right keywords, writing effective ad copy, setting up conversion tracking, and more. By the end of this course, you’ll be able to create and manage a successful PPC campaign that will help you reach your business goals.

A PPC training course can provide you with a wealth of knowledge and practical experience. The type of learning experience you can expect will depend on the specific course you choose, but most courses will offer a mix of classroom-based instruction and hands-on learning opportunities.

You don’t need any prior knowledge to take a PPC training course. In fact, these courses are designed for people with little to no experience in the field. The course will cover all of the basics that you need to know in order to be successful.

No, there is no exam you have to pass in order to become certified. The course will provide you with all the information and resources you need to be successful in your PPC campaigns. However, if you feel like you need extra help, there are plenty of online forums and communities that can offer support.

If you are new to the world of online marketing, or if you have some experience but want to learn more about how to effectively use pay-per-click advertising, then this course is perfect for you. You will learn the basics of how to create and manage a campaign, as well as how to measure and optimize your results.

Yes, you will receive a certificate of completion after finishing the course. The certificate will be emailed to you within 5-7 business days.

Depending on the type of course you’re taking, it can take anywhere from a few weeks to a couple of months. Some courses are even self-paced, so you can work at your own speed. But in general, most people complete their certification within a few months.