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PPC Course

Best Institute for PPC Training in Delhi

We are one of the leading institutes for PPC Training Courses in Delhi. We have a team of expert trainers who provide high-quality training that can help professionals and entrepreneurs to understand the nuances of Paid Per Click (PPC) advertising, search engine optimization (SEO), and other digital marketing skills. Our comprehensive curriculum covers all aspects related to pay-per-click campaigns and how to get the best out of them for maximum success. Furthermore, we provide both online and offline courses which allow students to customize their learning as per their individual needs. With our experience, you can ensure that your PPC Training Course will be an enriching and fruitful learning experience.

At ppcexpertdelhi.com, We offer professional, quality and up-to-date courses with real-time practical experience on PPC campaigns to provide students with an edge in the industry. The course material is developed by experienced professionals who are experts in their field. The team of instructors ensures that the students gain the highest possible knowledge and understanding of PPC campaign management while they learn to master this skill. With the help of their top-notch support and training, students can easily achieve success in their PPC endeavors.

PPC Management

Our PPC institute in Delhi & Ghaziabad has a team of Google certified experts who teach all areas of managing paid ad campaigns on Google & Bing. We provide a comprehensive course that covers all the aspects of PPC Advertising. The trainers are well-qualified professionals who have years of experience in the field and offer personalized coaching. We also offer certifications which makes it an ideal option for aspiring digital marketers.
Our offered PPC course in Delhi covers all parameters of paid campaign. The PPC training in Delhi is highly affordable.

Detailed Syllabus of PPC Management Course

  • Meaning of Pay Per Click Marketing (PPC)
  • Why there is need to do PPC
  • How PPC grow your business
  • Google Adsense and Adwords
  • Adbrite, Chitika, Amazon and other PPC programs
  • Yahoo, MSN and Google PPC comparison
  • Google AdWords structure
  • Set-up a PPC Campaign
  • Google Adword Account Structure

  • Setting up a PPC Campaign
  • Google Adword Account Structure
  • Setting up an Ad group within campaign
  • Using My Client Centre (MCC)
  • CTR, CPA, CPM
  • What is Impression?
  • How to make an effective ad?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?

  • What is Keyword Research and analysis?
  • Researching PPC Keywords
  • Importance of target keywords and audiences
  • Selecting Keywords according to Geographical location
  • Analysing keywords of your competitors
  • Finding Keywords popularity & Global and local search Volume
  • Categorizing your ad campaigns to Ad groups
  • PPC Keywords tools and resources

  • Create Impressive and Effective Ads and Ad groups
  • Unique Title and character limits
  • Measurement of Title, Description URL
  • Ad that produce better ROI
  • Various examples of Successfully Effective ads
  • Creation of Landing pages and Destination URL’s

  • What is bidding management?
  • What is Quality Score in PPC?
  • How Quality Score Effect your bids and rankings?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor Analysis for bidding

  • What is Landing Page?
  • Ads Versus Landing Page
  • Important of Landing Page
  • Optimize Your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’
  • Cost/Conversion

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports

  • Google Ad word Tool
  • Keywords Spy
  • Google Adword Editor

Why Choose Our PPC Course?

We are Delhi’s reputed digital marketing institute with an excellent track record. We are the best institute for PPC Training in Delhi and provide comprehensive, in-depth PPC training to equip professionals with a 360° knowledge of Paid Advertising on various channels like Google Adwords, Facebook Ads, Twitter Ads, etc. We also offer intensive courses, case studies and hands-on workshops to make sure their students are well equipped to get started with PPC as soon as they graduate.
We are highly acknowledged among students of all across India due to the following reasons:

  • Training courses are taught by certified and well trained PPC trainers who have 7 years of average experience in the teaching domain.
  • Providing training on the latest trends and techniques of pay per click.
  • Providing training on the latest PPC tools.
  • Providing personality development training so that students can easily clear interviews in companies.
  • Well equipped classrooms with all basic amenities to provide a learning environment to the students.
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Frequently Asked Questions (FAQs)

Pay per click advertising, also known as PPC, is a method of online advertising where you only pay when someone clicks on your ad. This means that if someone just views your ad or reads your landing page they will not charge you anything. To decide how much you are willing to pay for each click you would divide your monthly budget by how many people are expected to click on your ad in one month. PPC is ideal for businesses looking to quickly acquire new customers without spending too much money doing so. It does have its downside though since if no one clicks on your ads then all of that money goes straight down the drain.

There are a number of reasons why PPC advertising is a great option for any business. The main advantage is that PPC campaigns can be designed to suit very specific marketing goals. When you purchase PPC ads, you only pay when someone clicks on your ad. In addition, if your ad costs reach a certain threshold, Google will give you an AdWords credit—and with that credit, you can start another PPC campaign right away. Whether your goal is increased brand awareness or increased sales, there’s likely an online advertising solution that will work for you! Read on to learn more about setting up and managing effective Pay-Per-Click campaigns.

Pay-per-click (PPC) advertising may be one of your best options if you’re a small business owner with limited funds but big dreams. You can spend as little as $10 per day on PPC, and for that relatively small cost, your ad will appear prominently in search results and drive traffic directly to your site. Sounds like a no-brainer, right? But before you dive in and start spending money, make sure you understand how PPC works and whether it’s right for your brand.

Pay-per-click (PPC) advertising is a form of Internet marketing that involves bidding on keyword terms related to your business. Your ad will appear next to search results when someone types in a keyword or phrase that’s relevant to your business. You pay for each click, not each time your ad appears. It’s an effective way to get traffic for a low price compared with other forms of online marketing. That makes PPC a good fit for small businesses and startups with limited budgets. But it also has some downsides: You have little control over where you appear or what prices competitors charge, and it takes more time and expertise than most other forms of marketing—especially since Google AdWords changed its name from AdWords in 2016.

There are a number of different PPC tools you can use for optimization and management. We’ll go over a few of them below, along with how you can use them. Your first step should be to set up an account on Google AdWords, as well as Bing Ads if you want a second option. You’ll also want to check out other platforms like Facebook, Instagram and Twitter (all three offer paid to advertise). Finally, you may also want some keyword research tools (and most platforms offer these). If you’re looking for somewhere that does everything under one roof (including keyword research), then try HOTH or SEMRush.

Google AdWords, Facebook Ads, Bing Ads—no matter what you’re targeting, your campaign will only be as good as your PPC ads. At its core, PPC advertising is about targeting highly qualified customers at just the right time with just the right message. A poorly written ad can mean lost traffic for your website or landing page—and that’s why it’s crucial to follow best practices in order to ensure high click-through rates and conversion rates. Here are some of our favorite tips for creating better ads in all four of today’s major platforms: Google AdWords, Facebook Ads, Bing Ads and Yahoo! Search Marketing. Read on for best practices when creating ads in any one of these platforms specifically.