PPC Course

Best Institute for PPC Training in Delhi

We are Delhi’s best institute for PPC Training offering a wide range of courses that are designed to keep you ahead of the curve in the ever-changing world of digital marketing. Our expert instructors will provide you with the skills and knowledge you need to succeed in this fast-paced industry.

From basic concepts to advanced strategies, we’ll make sure you’re prepared to take your career to the next level. With our comprehensive approach, you’ll be able to confidently manage any PPC campaign, no matter the size or scope. Whether you’re just getting started or you’re looking to brush up on your skills, we are the perfect place for you.

We offer a wide range of PPC courses that are designed to meet the needs of all students. Whether you are a beginner or an experienced professional, we have a course for you. Our courses are taught by experienced and certified instructors who are experts in the field. We also offer a 100% money-back guarantee if you are not satisfied with our courses.

PPC Management

Our PPC institute in Delhi & Ghaziabad has a team of Google certified experts which teach all areas of managing paid ad campaigns on Google & Bing. Our offered PPC course in Delhi covers all parameters of paid campaign. The PPC training in Delhi is highly affordable.

Detailed Syllabus of PPC Management Course

  • Meaning of Pay Per Click Marketing (PPC)
  • Why there is need to do PPC
  • How PPC grow your business
  • Google Adsense and Adwords
  • Adbrite, Chitika, Amazon and other PPC programs
  • Yahoo, MSN and Google PPC comparison
  • Google AdWords structure
  • Set-up a PPC Campaign
  • Google Adword Account Structure

  • Setting up a PPC Campaign
  • Google Adword Account Structure
  • Setting up an Ad group within campaign
  • Using My Client Centre (MCC)
  • CTR, CPA, CPM
  • What is Impression?
  • How to make an effective ad?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?

  • What is Keyword Research and analysis?
  • Researching PPC Keywords
  • Importance of target keywords and audiences
  • Selecting Keywords according to Geographical location
  • Analysing keywords of your competitors
  • Finding Keywords popularity & Global and local search Volume
  • Categorizing your ad campaigns to Ad groups
  • PPC Keywords tools and resources

  • Create Impressive and Effective Ads and Ad groups
  • Unique Title and character limits
  • Measurement of Title, Description URL
  • Ad that produce better ROI
  • Various examples of Successfully Effective ads
  • Creation of Landing pages and Destination URL’s

  • What is bidding management?
  • What is Quality Score in PPC?
  • How Quality Score Effect your bids and rankings?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor Analysis for bidding

  • What is Landing Page?
  • Ads Versus Landing Page
  • Important of Landing Page
  • Optimize Your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’
  • Cost/Conversion

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports

  • Google Ad word Tool
  • Keywords Spy
  • Google Adword Editor

Why Choose Our PPC Course?

We are Delhi’s reputed digital marketing institute with an excellent track record. We are highly acknowledged among students of all across India due to following reasons:

  • Training courses are taught by certified and well trained PPC trainers who have 7 years of average experience in teaching domain.
  • Providing training on latest trends and techniques of pay per click.
  • Providing training on latest PPC tools.
  • Providing personality development training so that students can easily clear interview in companies.
  • Well equipped classrooms with all basic amenities to provide learning environment to the students.
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Frequently Asked Questions (FAQs)

We understand that online marketing is a rapidly changing and ever-evolving field, and we keep our courses up-to-date with the latest trends and developments. Whether you want to learn how to set up and manage a pay-per-click campaign, or you want to maximize your ROI, we can help you achieve your goals. Have a look at some FAQs:

Pay per click advertising, also known as PPC, is a method of online advertising where you only pay when someone clicks on your ad. This means that if someone just views your ad or reads your landing page they will not charge you anything. To decide how much you are willing to pay for each click you would divide your monthly budget by how many people are expected to click on your ad in one month. PPC is ideal for businesses looking to quickly acquire new customers without spending too much money doing so. It does have its downside though since if no one clicks on your ads then all of that money goes straight down the drain.

There are a number of reasons why PPC advertising is a great option for any business. The main advantage is that PPC campaigns can be designed to suit very specific marketing goals. When you purchase PPC ads, you only pay when someone clicks on your ad. In addition, if your ad costs reach a certain threshold, Google will give you an AdWords credit—and with that credit, you can start another PPC campaign right away. Whether your goal is increased brand awareness or increased sales, there’s likely an online advertising solution that will work for you! Read on to learn more about setting up and managing effective Pay-Per-Click campaigns.

Pay-per-click (PPC) advertising may be one of your best options if you’re a small business owner with limited funds but big dreams. You can spend as little as $10 per day on PPC, and for that relatively small cost, your ad will appear prominently in search results and drive traffic directly to your site. Sounds like a no-brainer, right? But before you dive in and start spending money, make sure you understand how PPC works and whether it’s right for your brand.

Pay-per-click (PPC) advertising is a form of Internet marketing that involves bidding on keyword terms related to your business. Your ad will appear next to search results when someone types in a keyword or phrase that’s relevant to your business. You pay for each click, not each time your ad appears. It’s an effective way to get traffic for a low price compared with other forms of online marketing. That makes PPC a good fit for small businesses and startups with limited budgets. But it also has some downsides: You have little control over where you appear or what prices competitors charge, and it takes more time and expertise than most other forms of marketing—especially since Google AdWords changed its name from AdWords in 2016.

There are a number of different PPC tools you can use for optimization and management. We’ll go over a few of them below, along with how you can use them. Your first step should be to set up an account on Google AdWords, as well as Bing Ads if you want a second option. You’ll also want to check out other platforms like Facebook, Instagram and Twitter (all three offer paid to advertise). Finally, you may also want some keyword research tools (and most platforms offer these). If you’re looking for somewhere that does everything under one roof (including keyword research), then try HOTH or SEMRush.

Google AdWords, Facebook Ads, Bing Ads—no matter what you’re targeting, your campaign will only be as good as your PPC ads. At its core, PPC advertising is about targeting highly qualified customers at just the right time with just the right message. A poorly written ad can mean lost traffic for your website or landing page—and that’s why it’s crucial to follow best practices in order to ensure high click-through rates and conversion rates. Here are some of our favorite tips for creating better ads in all four of today’s major platforms: Google AdWords, Facebook Ads, Bing Ads and Yahoo! Search Marketing. Read on for best practices when creating ads in any one of these platforms specifically.