Best Institute for PPC Training in Delhi

PPC Management

Our PPC institute in Delhi & Ghaziabad has a team of Google certified experts which teach all areas of managing paid ad campaigns on Google & Bing. Our offered PPC course in Delhi covers all parameters of paid campaign. The PPC training in Delhi is highly affordable.

Detailed Syllabus of PPC Management Course:

+Module I: PPC Training Module

  • Meaning of Pay Per Click Marketing (PPC)
  • Why there is need to do PPC
  • How PPC grow your business
  • Google Adsense and Adwords
  • Adbrite, Chitika, Amazon and other PPC programs
  • Yahoo, MSN and Google PPC comparison
  • Google AdWords structure
  • Set-up a PPC Campaign
  • Google Adword Account Structure

+Module 2: Create PPC Campaign

  • Setting up a PPC Campaign
  • Google Adword Account Structure
  • Setting up an Ad group within campaign
  • Using My Client Centre (MCC)
  • CTR, CPA, CPM
  • What is Impression?
  • How to make an effective ad?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?

+Module 3: Keyword Research for PPC

  • What is Keyword Research and analysis?
  • Researching PPC Keywords
  • Importance of target keywords and audiences
  • Selecting Keywords according to Geographical location
  • Analysing  keywords of your competitors
  • Finding Keywords popularity & Global and local search Volume
  • Categorizing your ad campaigns to Ad groups
  • PPC Keywords tools and resources

+Module 4: Create Ads for PPC Campaigns

  • Create Impressive and Effective Ads and Ad groups
  • Unique Title and character limits
  • Measurement of Title, Description URL
  • Ad that produce better ROI
  • Various examples of Successfully Effective ads
  • Creation of Landing pages and Destination URL’s

+Module 5: Bids Management in PPC

  • What is bidding management?
  • What is Quality Score in PPC?
  • How Quality Score Effect your bids and rankings?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor Analysis for bidding

+Module 6: Landing Page for PPC

  • What is Landing Page?
  • Ads Versus Landing Page
  • Important of Landing Page
  • Optimize Your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’
  • Cost/Conversion

+Module 7: PPC Reporting

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports

+Module 8: PPC Campaigns Tools

  • Google Ad word Tool
  • Keywords Spy
  • Google Adword Editor

Why Choose Our PPC Course?

We are Delhi’s reputed digital marketing institute with an excellent track record. We are highly acknowledged among students of all across India due to following reasons:

  • Training courses are taught by certified and well trained PPC trainers who have 7 years of average experience in teaching domain.
  • Providing training on latest trends and techniques of pay per click.
  • Providing training on latest PPC tools.
  • Providing personality development training so that students can easily clear interview in companies.
  • Well equipped classrooms with all basic amenities to provide learning environment to the students.
PPC Training in Delhi