Every business has an online reputation whether they realize it or not. The biggest hurdle that most businesses face is monitoring their online reputation and making sure that it is always positive. It’s important to make sure your online reputation is good because potential customers look at it before deciding whether or not to purchase your product or service. This blog post will give you 10 different ways on how to monitor your online reputation and make sure it’s always positive, thus increasing your bottom line by bringing in more customers.
1) Use Majestic SEO
This useful tool allows you to monitor your SEO efforts online. You can track backlinks, your domain’s position on search engines, and more. It’s also an excellent way to check for any signs of unnatural linking activity. If you see new or suspicious links pointing at your site, Majestic gives you a quick way to investigate their legitimacy with a simple click. And if they are spammy, it makes it easy to report them right away. Whether you want to uncover opportunities or identify threats, it’s an essential tool for any SEO campaign.
2) Use MozBar SEO Toolbar
Google and Bing keep an eye on your site’s link profile, but they can’t check what people are saying about you. That’s why you need to monitor your online reputation using a combination of Google Alerts and free tools such as MozBar SEO Toolbar. You can customize alerts for your brand name, product name, competitor names, customer service phone number, and other important business data. When something happens in social media that could affect you or your company negatively (such as someone posting a critical comment), you get an email with links to relevant posts and links to contact management systems like Facebook Messenger and Twitter Direct Messages if necessary.
3) Track Updates on Wikipedia
It may sound like a no-brainer, but you’d be surprised how many business owners don’t keep tabs on their company’s Wikipedia page. Before you take over as managing editor (not that we can help you there), it’s important to make sure someone is monitoring changes and making corrections as needed. There are tools, such as Mention and JustWatch, that can alert your team when content about your brand appears on social media or in forums. Track mentions across multiple channels with these handy tools.
4) Get Advice From Google Webmaster Tools
Google’s Webmaster Tools are a great place to start when you’re monitoring your online reputation management. The tool allows you to see what search engine queries people are entering to find your site and its content, and it can even give you an indication of how popular your pages are in search results. If something seems out of whack, investigate further before taking action. Don’t forget about Bing Webmaster tools either; they provide similar insights into search queries and indexing for Microsoft’s users. Similarly, make sure you visit Alexa regularly; it’s a valuable resource for discovering how popular different sections of your website are with real users.
5) Check Live Site Stats
By using a search engine, such as Bing or Google, you can look up your name on any website. This may seem redundant given that you have your website. However, it’s easy to find yourself getting wrapped up in work and start forgetting about what’s being said about you online. Checking links is a great way to keep track of what people are saying about you without having to read through every single comment that has been made (some may be negative). You can even see if there are any businesses or blogs that offer reviews of products and services by looking for website link checkers in Google.
6) Check Link Status With Sniply
First, open Bing and head to their Links page by clicking here. Then enter your name or any other keyword you’d like to monitor in Bing’s search bar. Next, clicking on This link is harmful. If there are any spammy results, they’ll be listed below. That’s it! This is an easy way to keep an eye on your name or business’ name across many websites that might post it. When you’re done monitoring online reputation with Bing, you can hit x in the top-right corner of the window to close out of it.
7) Check Links in Bing
If you’re going to be using a URL, or a web address, Bing offers a handy way to check if it’s been claimed yet. In most browsers, you can right-click on any URL and choose a copy link address. Paste that address into Bing, which will take you to a report about it. If no one has claimed that URL yet then it should be free for you to use!
8) Stay Up-to-Date With Google Alerts
Google Alerts is an easy way to make sure you’re not missing out on any negative or positive mentions about your business. While it’s important to know when something bad is being said about you online, it’s also beneficial to know when something good is being said. Google Alerts are great for both. Simply create an alert with Google by specifying which words you want alerts for and how often you want to be alerted. It is that simple! You can also use Twitter’s search function to monitor mentions of your brand name or other key terms that indicate what you’re looking for in regards to online reputation management services.
9) Use Buzzstream’s Authority Report
Keyword research is one of the most important things you can do for your SEO. But, with keyword research, there are a lot of different tools to choose from. SEMrush allows you to perform keyword research on a massive scale and comes in very handy if you’re looking to monitor your online reputation on social media platforms. By entering a URL into SEMrush, it will return all of that platform’s top keywords related to your domain name and provide data about their relative search volume over time. In addition, SEMrush can show how many times each phrase has been tweeted or posted on Facebook which gives you insight into what people are saying about your brand online. You can use these free trial offers below:
10) Conduct Keyword Research Automatically with SEMrush
Keyword research is one of the most important elements in search engine optimization (SEO). It’s no secret that Google loves relevant, high-quality content. So it goes without saying that keyword research is crucial to your SEO efforts. SEMrush can automatically run keyword reports for you based on your website’s domain and competition. You can get tons of value out of just one or two of their free tools—but once you start trying out their suite, it’ll be hard to stop!
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