WordPress drives almost a third of websites all across the globe, from small personal blogs to complex web applications of large corporations such as Time Inc, Sony, New York Post, and NBC. WordPress is just one of the creators of websites and content management systems that users can download and install for free, but it has unique features that make it one of the most popular content management systems being used today.
WordPress vs. its Competitors
WordPress tops the list of the three most used website building packages in the world, followed by Drupal and Joomla. All are free to download and use, all come with a plethora of add-ons for specialized functionality, and all can be personalized to meet the needs of individual users.
But, both Drupal and Joomla require a certain level of technical skills and familiarity with PHP and HTML programming language. WordPress also allows experienced users to work at that level, but, unlike Joomla and Drupal, it also includes features for beginners, so they can quickly set up a site without code or programming knowledge.
8 Benefits of using the WordPress Platform
Here’s a look at a few key benefits of using WordPress to set up and run your business or personal site.
1. Flexible and Adaptable for Changing Needs
Although WordPress was initially designed to support blogs and related types of online publishing, it also drives a wide range of sites for other purposes. WordPress is widely used to run complex websites for large multinational organizations, manage small businesses and create personal blogs. WordPress sites may contain full-service e-commerce stores, display a portfolio or host a social network, group or podcast. Whatever the requirements of a company, the main WordPress package plus a variety of basic and premium add-ons suitable for your site. Thanks to its many themes and it’s easy to access to its source files, WordPress also adapts infinitely to the changing needs of a company.
2. User-friendly—Even for Beginners
A WordPress site can be installed and put into operation in minutes, even without any technical knowledge. All a user needs is a domain name and a web hosting account. WordPress can be installed free of charge through your WordPress hosting provider or loaded directly from WordPress.org. From there, an intuitive and easy-to-manage administration panel has all the necessary features to customize the header and design of a site, and to start creating pages and publications immediately.
3. Themes Offer Multiple Options
WordPress themes offer users a variety of options to adjust the appearance and functions of a new site, thanks to its large and growing directory of basic and premium themes. Many of these are instantly available to a new site owner through the WordPress theme directory, and thousands more can be purchased through design markets and external designers around the world. Themes can be previewed live and installed at any time to change the look and design of a WordPress site.
4. Plugins Extend Functionality
WordPress includes all the necessary elements to create a basic site, but many users want more specialized functions related to the specific needs of a site. The WordPress plugins directory contains hundreds or even thousands of add-ons, small pieces of code designed to perform specific tasks, which allow users to add features such as galleries, shopping carts, contact forms and many more to any compatible WordPress site. Users can also buy and install hundreds of custom add-ons from external developers. The add-ons can be activated or deactivated and uninstalled as necessary as the site evolves.
5. WordPress Sites Rank High
The ability to search is key to occupy a prominent place in Google and other search engines. WordPress sites tend to have a high ranking for your keywords, largely because they are constantly updated and because WordPress includes a variety of tools and add-ons to optimize content for SEO (search engine optimization).
7. WordPress Sites Have a Built-In Blog
Since WordPress is a content management system software, it has multiple functions that facilitate content publishing. One of them is a “built-in” blog function that can be accessed from any device, at any time, so that users who want to add a blog to their website do not have to create one separately. That makes it possible for even non-blog sites to use the blog feature to add updates or ads.
Let’s Wrap Up:
WordPress is used by more than 30% of CMS based web applications worldwide, and it is easy to see why. WordPress makes available to any user, not only expert web app developers, the essential tools for building a web app, and those tools can also support a small site for personal use and a large and complicated corporate web portal. With a wide variety of features like themes and add-ons designed to extend its functionalities, WordPress works for all types of web sites.
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