Published On : July 23, 2019
by: admin/ Category(s) : Digital Marketing, PPC Course
The internet is providing a platform that can be used to advertise and promote any product and any service. With the oncoming of search engines, the promotion or advertisement of any product is becoming much easier and producers can reach out to their general public through the help of search engine optimization. They can place ads on the search engine which is visible to any person who uses that particular search engine and as such is exposed to the promotion of the product. Or else producers can take the aid of search engine optimization to make sure that when a user searches for any product in that genre then the producer’s product is among the first few results which are shown and as such the consumer would be more likely to visit the websites which are listed at the top rather than those which feature in later pages. As such, when a consumer visits the website of the company. The company has to pay a certain amount to the search engine. This is known as pay per click or cost per click as the advertiser pays a specific amount to the website or search engine owner on the basis of a number of clicks through that particular website or search engine. This model is used to direct traffic on the internet as well as for internet marketing, social media advertising and online promotion
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