Digital marketing as a career is growing among students. Digital marketing is one of those careers that require an intelligent way in professional life. According to a report, digital marketing is expected to create 2.5 lakh jobs by the year 2016.
The digital marketing industry is both fast and incredibly competitive. Digital marketing is a kind of job where each and every day is different for you. The digital marketing industry needs passion and desire to succeed. Those who are passionate and committed about Digital Marketing as a career is a career with excellent long-term prospects.
As the demand for digital marketing has grown, so has the number of specialized digital jobs that businesses and agencies require.
What is digital marketing?
Digital marketing is the use of the internet for advertising and publicity. Digital marketing involves connecting with customers and building relationships in the same way as traditional marketing, but the key objective is to promote brands, create preferences and increase sales through various digital marketing platforms. Digital marketing is a well-known business due to its lower costs. It allows you to obtain a more accurate measurement of data than traditional marketing activities.
Why choose digital marketing as a career?
SEO Executive – Search Engine Optimization (SEO) is a free method to improve the ranking of web pages and their visibility in various search engines such as Google, Yahoo, etc.
PPC Executive: Pay Per Click (PPC) is a method to increase the visibility of web pages through sponsored locations and advertising.
Email marketing executive: email marketing is important to attract your customers and potential customers with your brand, many organizations send newsletters, email campaigns, automatic responses to their subscribers in order to keep them up to date with the new products or services added or anything worth sharing.
Marketing executive in social networks: Social network marketing is gaining popularity in social networking sites such as Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer must know the power of social networks to promote the brand image of the company.
Mobile Marketing Executive: mobile marketing provides instant updates, promotional offers and information about the interests of customers. More and more people are moving. Smartphones have become very fashionable among all ages. A person needs to be a mobile phenomenon to enter into mobile marketing.
ECommerce executive: electronic commerce, also known as online shopping. Consumers can find a wider variety of products, often at more competitive prices. Commerce refers to the purchase and sale of products and services through electronic channels, mainly the Internet.
Content Marketing Executive: A good content is the king in today’s digital marketing. The main purpose of content marketing services is to attract new customers. Content marketing is any marketing that involves the creation and exchange of media content and publications to acquire and retain customers.
Affiliate marketing executive: advertisers often overlook affiliate marketing. In its essence, affiliate marketing is about relationships, a relationship between three parties
Graphic advertising executive: Graphic advertising is a type of online advertising that comes in several forms, including advertisements, interactive media and much more. The main objective of graphic advertising is to offer general advertisements and brand messages to site visitors.
In the Digital Marketing industry, students will get some kind of practical experience. So most of the institutions offering these courses require a bachelor’s degree in any sequence. As Digital Marketing you have to have knowledge in statistics, science, visualization, students in any field can devote themselves to digital marketing as a career. In India, courses such as Diploma in Digital Marketing, Executive Program in Digital Marketing (EPDM), Master in Digital Marketing and programs.
If you have decided that you would like to enter in the Digital Marketing Industry. Some skills are more crucial for certain fields of digital marketing. For example, when you apply for an executive position of PPC, good analytical and mathematical skills will be required. When applying for the position of an SEO executive, there may be more importance on good creativity and writing skills.